We started split testing over at daveramsey.com several years ago. When we first started, we used custom code to pull it off. In 2008, we took the jump over to Omniture’s Test and Target product line.
A/B Split Testing is an important tool in the arsenal of online business. That’s one of the reasons I found this post by 37 Signals so interesting. It was extremely clear and straight to the point.
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About tonybradshaw
Tony graduated with a B.S. in Mechanical Engineering in 1993. He spent six years at a small business manufacturing company doing engineering and network admin work. He made the jump to a full time Internet junkie in March 2001 when he joined Dave Ramsey, noted author, radio talk show host and entrepreneur.
Currently, he's serving as VP of Internet Business and Technology for daveramsey.com, mytotalmoneymakeover.com and other online initiatives for Dave Ramsey's organization.
The “Test and Target” product is particularly good because it reports a confidence interval and a measure of statistical significance for its results. The results of any test are inconclusive without knowing the statistical significance. In the 37signals post, their last example shows differences of around 3% among the ‘recipes’ tried.
Also, while the A/B testing is awesome, testing multiple variations at once is possible through multivariate testing, which “Test and Target” also provides.
Posted by Jon Wolski | September 4, 2011, 3:10 pm